Creative Director
Cinematographer
Editor
Lionel Zeng
A technology nerd who happens to have some fashion sense, and is really into visual expression.
Director, Art Director, Colorist
ROLE
Just Valentine's Day (2023)
COMMERCIAL
A Valentine's Day campaign for the Clothing brand JIAONEI, aimed at resonating with the younger generation by reinterpreting traditional Chinese sayings they might have heard of from their grandparents.
"No man ever steps in the same river twice... except the river of love"
"Don't turn back until your head hits the south wall... except for 'love-heads'"
"A bitter medicine cures the disease, except love sickness"
| Watch the full video below
Editor, Colorist, Sound Mixer, Key Grip
ROLE
Fanatic (2024)
INDIE FILM
The film "Fanatic" was the first project I worked on in the US. I spent nine days on set as a key grip. Afterwards, I dedicated three months to post-production, handling everything from storyline editing and color grading to sound editing and mixing, in order to bring the vivid thriller to life.
| Watch the full video below
Creative Director, Director of Photography,
Editor
ROLE
Cleshé Hair Lookbook (2024)
Brand Identity
A Brand Launch campaign for Cleshé Hair featuring five distinctive personas - the Mermaid, Earth, VIP Client, and CEO - each embodying different expressions of beauty through premium human hair wigs. I created unique product photography and built cleshe.com from scratch, establishing an inclusive and empowering brand identity during its launch phase.
| Watch the full video below
Director, Art Director, Director of Photography,
Editor, Colorist
ROLE
Look After the Next Generation (2022)
COMMERCIAL
This campaign is for a line of children's clothing. It uses children's fears and worries to highlight the shortcomings of regular children's clothing. The emphasis is on selling points.
(e.g, in the first story, the child's afraid of a tight collar squeezing his head like the Monkey King's crown.)
| Watch the full video below
Fashion Lookbooks
Cinematographer, Editor
Before entering the commercial production field, I worked at a fashion studio. I collaborated with numerous fashion brands in Shenzhen, the largest fashion manufacturing center in China. As the person in charge of video production, I managed everything from pre-production to post-production.
| Watch the full video below
Director, Art Director, Director of Photography,
Editor
ROLE
For Your Eyes Only (2021)
COMMERCIAL
A Valentine's Day campaign for the same clothing brand. The concept involves using physical theater to portray intimate relationships, encompassing aspects of attraction, conflict, and companionship.
| Watch the full video below